Lead Training Services

Apprentice of Digital Marketing

MQF Level 5 CPD Award
Starting Date To Be Announced

The internet has and will continue to revamp the way we do things, particularly in conducting any kind of business. This course will provide a much needed practical backdrop for attendees.

Course Rationale and Objectives

Course participants will gain basic knowledge of how the internet in its various facets operates, both from a technical perspective, as well as from a philosophical persepctive, both of which can be applied within the practical world.

Skills taught will include tasks such as setting up a social media account and learning how to write for the internet as opposed to other media, as well as running meaningful marketing programs across channels as diverse as email, social media, display advertising, and more.

Fundamentally, the most important skill is that of comprehension of all the ‘links’ in the chain, functioning together in order to drive business using the internet. The course will also delve into ethical issues and considerations in the use of digital marketing. Reference will be made to ethical guidelines and models developed in this respect.

By the end of the course, learners will be fluent in a number of online marketing tools and techniques, encompassing all that is current best practice to promote an organisation through digital channels.

Duration

Course details will be announced soon.

Accreditation and MQF level

NCFHE Logo - Lead Training Services MaltaA CPD Award accredited with 5 ECTS credits (MQF Level 5) by the National Commission for Further and Higher Education (NCFHE) in Digital Marketing will be presented to delegates who successfully attend all modules and obtain a minimum pass in a home assignment.

 Entry Requirements

Fundamental use of the internet and good use of the English language.

Target Audience

Individuals over 18 years of age seeking entry-level digital marketing roles in an organisation. On completion of the course, delegates should be able to understand, apply, and speak fluently about digital marketing tools and concepts, as well as provide practical examples of applying digital marketing tools in a real-life business scenario.

Course Assessment

The course will be delivered using a mix of classic instruction and experiential learning for each module, culminating with a final practical assessment.

The practical end of course assessment will involve the creation of a keynote presentation with a solid business case for undertaking online marketing activities being required, alongside a digital marketing strategy.

“Convince your digital-fearing boss that an internet marketing strategy and a well optimised website are a necessity in order to do business in today’s world.”

The assignment above will be presented to a board composed of 3 expert examiners.

Venue

Tower Training Centre
Lower Ground Floor, Tower Business Centre, Tower Street, Swatar, Malta. (view map)

(Free parking available at level minus 5)

Course Outline

Trainers

Course Funding Options

  • GET QUALIFIED SCHEME
    Candidates can benefit from a 70% rebate of the course fee via tax credit. Get Qualified is an initiative that supports the personal development of individuals for the achievement of qualifications and certifications required by industry.

    Learn more about this scheme »
  • TRAINING PAYS SCHEME (TPS)
    Eligible candidates satisyfing a list of criteria can benefit from a 75% rebate on direct training cost.

    Learn more about this scheme »

Frequently Asked Questions

Who We Are

We are a team of specialists passionate about our work and with a common ambition to share learning experiences with people in the business community and civil society.

Under the brand name LEAD Training Services, our team has attracted an impressive pool of professional trainers from different areas of business and different geographical locations.

This makes us the only professional training organisation in Malta that can offer cutting edge training programmes across a broad spectrum of topics. We do not believe in one-size-fits-all training programmes and in line with our belief we customise our programmes to our individual customer’s needs.

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Our LatestNews

Posted on: Monday, June 26th, 2017

Lead Training Services is pleased to announce the Autumn 2017 Intake for its exclusive accredited CPD Award Courses by the National Commission for Further and Higher Education (NCFHE).

Following is the list of courses for which Registrations are now open. …read more »