Lead Training Services

Customer Relationship Management (CRM) for iGaming

Starting Date To Be Announced

Dates: To be announced
Time: To be announced
ECTS credits: 1
Trainer: Daniela Castillo

Learning Outcomes:

  • Introduction to CRM
  • Customer psychology in iGaming
  • Appreciate the importance of CRM in iGaming
  • Identify different customer segments
  • Cross product CRM development
  • Communication strategy across platforms
  • Day-to-day CRM management
  • In house and outsourced CRM systems
  • Set key milestones in the relationship management process
  • Measure the success of CRM initiatives
  • How to retain as many customers as possible after their first interaction
  • Identify how CRM creates value for the organization and customers
  • Develop checklists for readiness and success in CRM
  • Develop an understanding of the terms and benefits of CRM on the company’s bottom line
  • Identify development roles that have greatest impact on CRM
  • Prioritise the different steps in adopting a CRM system
  • Identify the main elements of a CRM strategy and their impact on Marketing, Sales and Service initiatives


Tower Training Centre
Lower Ground Floor, Tower Business Centre, Tower Street, Swatar, Malta. (view map)

(Free parking available at level minus 5)


Who We Are

We are a team of specialists passionate about our work and with a common ambition to share learning experiences with people in the business community and civil society.

Under the brand name LEAD Training Services, our team has attracted an impressive pool of professional trainers from different areas of business and different geographical locations.

This makes us the only professional training organisation in Malta that can offer cutting edge training programmes across a broad spectrum of topics. We do not believe in one-size-fits-all training programmes and in line with our belief we customise our programmes to our individual customer’s needs.

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Our LatestNews

Posted on: Monday, February 25th, 2019

On the 7th February 2019, LEAD Training Services organised its annual award ceremony. This annual event was held at the Xara Lodge in Rabat.

A total of 343 students who successfully completed an accredited CPD Award course during the year 2018 were invited for this ceremony in order to be officially presented with the CPD Award Certificate.

…read more »