Lead Training Services

Award in Apprentice of Digital Marketing

MQF Level 5 CPD Award
Starting Date To Be Announced

The internet has and will continue to revamp the way we do things, particularly in conducting any kind of business. This course will provide a much needed practical backdrop for attendees.

Course Rationale and Objectives

Course participants will gain basic knowledge of how the internet in its various facets operates, both from a technical perspective, as well as from a philosophical persepctive, both of which can be applied within the practical world.

Skills taught will include tasks such as setting up a social media account and learning how to write for the internet as opposed to other media, as well as running meaningful marketing programs across channels as diverse as email, social media, display advertising, and more.

Fundamentally, the most important skill is that of comprehension of all the ‘links’ in the chain, functioning together in order to drive business using the internet. The course will also delve into ethical issues and considerations in the use of digital marketing. Reference will be made to ethical guidelines and models developed in this respect.

By the end of the course, learners will be fluent in a number of online marketing tools and techniques, encompassing all that is current best practice to promote an organisation through digital channels.


This course is made up of 10 evening sessions.

Accreditation and MQF level

The accreditation status of this programme is a ‘‘Higher Education Programme’’. A CPD Award accredited with 5 ECTS credits (MQF Level 5) by the Malta Further & Higher Education Authority (MFHEA) in Digital Marketing will be presented to delegates who successfully attend all modules and obtain a minimum pass in a home assignment.

 Entry Requirements

Fundamental use of the internet and good use of the English language.

Target Audience

Individuals over 18 years of age seeking entry-level digital marketing roles in an organisation. On completion of the course, delegates should be able to understand, apply, and speak fluently about digital marketing tools and concepts, as well as provide practical examples of applying digital marketing tools in a real-life business scenario.

Course Assessment

The course will be delivered using a mix of classic instruction and experiential learning for each module, culminating with a final practical assessment.

The practical end of course assessment will involve the creation of a keynote presentation with a solid business case for undertaking online marketing activities being required, alongside a digital marketing strategy.

“Convince your digital-fearing boss that an internet marketing strategy and a well optimised website are a necessity in order to do business in today’s world.”

The assignment above will be presented to a board composed of 3 expert examiners.

Course Delivery Mode – Live Webinars

This course will be delivered via live online webinars. The course trainers will be visible on screen via a professional webinar platform through which students can follow the trainer presenting live whilst also using a powerpoint presentation and sharing other resources as necessary. Students will be able to interact with the trainer by sending questions or comments through the same webinar platform. Our student support team will assist all students with simple instructions on how to access the webinar online. A support line will also be made available to communicate with a student support officer in case of technical difficulties encountered during the live webinar.

All webinars will also be recorded and uploaded on the student online resources portal for future reference during home study. Trainers will also dedicate very regular Q & A times during the webinar to ensure all students can have the chance to ask questions and reach the intended learning objectives. The email and contact details of the trainer will also be made available in case students would wish to get in touch with the trainer throughout the course period.

Short 10 minute breaks will be given during the webinar.

Course Dates

Assignment / /
Modules Dates Time
Module 1: Introduction to Web and Digital Marketing TBA 16:30 – 19:30
Module 2: Introduction to Search Engine Optimization TBA 16:30 – 19:30
Module 3: Writing Content, Google Adwords & Display Advertising TBA 16:30 – 19:30
Module 4: Email & Social Media Marketing TBA 16:30 – 19:30
Module 5: Web Metrics, Google Analytics and Creating a Digital Marketing Plan TBA 16:30 – 19:30

Please note that as per terms and conditions, LEAD Training Services reserves the right to alter course dates, times and venue in exceptional circumstances beyond its control.

Course Outline


Course Funding Options

For Individuals

    Candidates can benefit from a 70% rebate of the course fee via tax credit. Get Qualified is an initiative that supports the personal development of individuals for the achievement of qualifications and certifications required by industry.

    Learn more about this scheme »
    Eligible candidates satisyfing a list of criteria can benefit from a 75% rebate on direct training cost.

    Learn more about this scheme »

Frequently Asked Questions

Who We Are

We are a team of specialists passionate about our work and with a common ambition to share learning experiences with people in the business community and civil society.

Under the brand name LEAD Training Services, our team has attracted an impressive pool of professional trainers from different areas of business.

This makes us the only professional training organisation in Malta that can offer cutting edge training programmes across a broad spectrum of topics. We do not believe in one-size-fits-all training programmes and in line with our belief we customise our programmes to our individual customer’s needs.

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Our LatestNews

Posted on: Thursday, March 17th, 2022

Here are 11 reasons why you should enroll in LEAD Training Services’ Corporate Series courses:

1.     They are accredited courses. Our Corporate Series courses are fully accredited by the MFHEA, at MQF Level 5, 2 ECTS. This means that the courses have employment and academic value. So our courses will help you to get the very best out of your investment and time.

2.     They are short courses. Sometimes, the best way to learn, is by getting to the gist of it. These courses are 7 to 10 hours long but well informative, split over 3 mornings, in order to give you enough time to balance your work schedule, while investing in your continuous professional development.

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