Lead Training Services

Apprentice of Digital Marketing

LIVE WEBINARS
MQF Level 5 CPD Award
Starting: 6th October 2020

The internet has and will continue to revamp the way we do things, particularly in conducting any kind of business. This course will provide a much needed practical backdrop for attendees.

Course Rationale and Objectives

Course participants will gain basic knowledge of how the internet in its various facets operates, both from a technical perspective, as well as from a philosophical persepctive, both of which can be applied within the practical world.

Skills taught will include tasks such as setting up a social media account and learning how to write for the internet as opposed to other media, as well as running meaningful marketing programs across channels as diverse as email, social media, display advertising, and more.

Fundamentally, the most important skill is that of comprehension of all the ‘links’ in the chain, functioning together in order to drive business using the internet. The course will also delve into ethical issues and considerations in the use of digital marketing. Reference will be made to ethical guidelines and models developed in this respect.

By the end of the course, learners will be fluent in a number of online marketing tools and techniques, encompassing all that is current best practice to promote an organisation through digital channels.

Duration

This course is made up of 10 evening sessions.

Accreditation and MQF level

NCFHE Logo - Lead Training Services MaltaA CPD Award accredited with 5 ECTS credits (MQF Level 5) by the National Commission for Further and Higher Education (NCFHE) in Digital Marketing will be presented to delegates who successfully attend all modules and obtain a minimum pass in a home assignment.

 Entry Requirements

Fundamental use of the internet and good use of the English language.

Target Audience

Individuals over 18 years of age seeking entry-level digital marketing roles in an organisation. On completion of the course, delegates should be able to understand, apply, and speak fluently about digital marketing tools and concepts, as well as provide practical examples of applying digital marketing tools in a real-life business scenario.

Course Assessment

The course will be delivered using a mix of classic instruction and experiential learning for each module, culminating with a final practical assessment.

The practical end of course assessment will involve the creation of a keynote presentation with a solid business case for undertaking online marketing activities being required, alongside a digital marketing strategy.

“Convince your digital-fearing boss that an internet marketing strategy and a well optimised website are a necessity in order to do business in today’s world.”

The assignment above will be presented to a board composed of 3 expert examiners.

Course Delivery Mode – Live Webinars

This course will be delivered via live online webinars. The course trainers will be visible on screen via a professional webinar platform through which students can follow the trainer presenting live whilst also using a powerpoint presentation and sharing other resources as necessary. Students will be able to interact with the trainer by sending questions or comments through the same webinar platform. Our student support team will assist all students with simple instructions on how to access the webinar online. A support line will also be made available to communicate with a student support officer in case of technical difficulties encountered during the live webinar.

All webinars will also be recorded and uploaded on the student online resources portal for future reference during home study. Trainers will also dedicate very regular Q & A times during the webinar to ensure all students can have the chance to ask questions and reach the intended learning objectives. The email and contact details of the trainer will also be made available in case students would wish to get in touch with the trainer throughout the course period.

Short 10 minute breaks will be given during the webinar.

Course Dates

Assignment / /
Modules Dates Time
Module 1: Introduction to Web and Digital Marketing 06/10, 08/10 16:30 – 19:30
Module 2: Introduction to Search Engine Optimization 20/10, 22/10 16:30 – 19:30
Module 3: Writing Content, Google Adwords & Display Advertising 03/11, 05/11 16:30 – 19:30
Module 4: Email & Social Media Marketing 17/11, 19/11 16:30 – 19:30
Module 5: Web Metrics, Google Analytics and Creating a Digital Marketing Plan 01/12, 03/12 16:30 – 19:30

Please note that as per terms and conditions, LEAD Training Services reserves the right to alter course dates, times and venue in exceptional circumstances beyond its control.

Course Outline

Trainers

Course Funding Options

For Individuals

  • GET QUALIFIED SCHEME
    Candidates can benefit from a 70% rebate of the course fee via tax credit. Get Qualified is an initiative that supports the personal development of individuals for the achievement of qualifications and certifications required by industry.

    Learn more about this scheme »
  • TRAINING PAYS SCHEME (TPS)
    Eligible candidates satisyfing a list of criteria can benefit from a 75% rebate on direct training cost.

    Learn more about this scheme »

Frequently Asked Questions

Who We Are

We are a team of specialists passionate about our work and with a common ambition to share learning experiences with people in the business community and civil society.

Under the brand name LEAD Training Services, our team has attracted an impressive pool of professional trainers from different areas of business.

This makes us the only professional training organisation in Malta that can offer cutting edge training programmes across a broad spectrum of topics. We do not believe in one-size-fits-all training programmes and in line with our belief we customise our programmes to our individual customer’s needs.

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Our LatestNews

Posted on: Monday, March 23rd, 2020

Due to the COVID-19 Social Distancing Government Directive, LEAD Training Services will be offering the upcoming Spring/Summer 2020 courses online. Instead of traditional face to face classroom lectures, all sessions will be delivered through online live webinars.

LEAD has in the past days developing a professional state of the art online training platform to continue deliver high quality accredited courses even during these upcoming months. We believe that education and professional development cannot halt but to the contrary we believe professionals should turn this temporary crisis as an opportunity to up-skill their skills and competencies by one of our accredited courses. …read more »