The module will be assessed through a 15 Minute Presentation prepared for this course.

The learner will be able to:

• Identify the key planning, delivering and follow up stages of a business presentation;
• Identify the importance of body language and use of voice during presentations;
• List the main criteria on which in general an audience judges the quality of a presentation;
• List the main criteria which must be considered whilst selecting the contents of a business presentation;
• Tell the difference between a poor presentation and a good presentation;
• Understand the rationale behind different templates of business presentations;
• Learn about different tools which can be used during a presentation (such as different presentation software, flip charts, laser pointer, automatic clicker, audio, video etc…
• Plan the structure of a business presentation;
• Design and develop the content of the presentation;
• Rehearse the voice level and body language during the presentation;
• Stage a presentation;
• Deal with questions including difficult questions;
• Operate different tools which may enhance the experience of the presentation;
• Arrange visual/audio aid during a presentation.

The module will be assessed through written exercises.

The learner will be able to:

• Define the four stages of the business writing process;
• Describe the 5Cs theory of business writing;
• List the main criteria on which in recipient of the report will judge the effectiveness of the report/memo/letter/email;
• List the main criteria which must be considered whilst selecting the contents of a business report or letter;
• Describe the scope and purpose of different modes of business writing, i.e. report, memo, email, letter etc…
• Identify the correct protocol and business etiquette when writing letters/emails to different categories of recipients – clients, colleagues, management, etc

The module will be assessed through written exercises.

The learner will be able to:

• Define the inverted pyramid model of public relations;
• Describe the true meaning of news and distinguish between its form and substance;
• Identify the vital elements of a good story;
• Describe the types of story construction;
• Describe the structure of an effective press conference;
• Recall the things to keep in mind when speaking to the media;
• Distinguish between the different categories of news categories;
• Define the vital elements of a good story;
• Define and describe different types of press releases.
• Plan the structure and issue a press release;
• Identify the conditions to be satisfied by potential applicants for the various tax incentives and grants;
• Professionally communicate with the press both in writing and orally;
• Dealing with difficult questions/enquiries from journalists;
• Arrange and organise a press conference;
• Construct a feature story;

At the age of 16 he started working as a cub reporter in the Newsroom of the Times of Malta and after completing Sixth Form rejoined the paper. He was a full-time journalist until 2007, working in all the editorial departments, mostly with The Sunday Times, where for 16 years he was Deputy Editor, among other responsibilities.

In 2008 he set up Malcolm J. Naudi Communications, which specialises in public affairs, PR consultancy, TV production and new media. He is managing director of Know Now Ltd, the company that owns the Malcolm J. Naudi Communications brand.

Malcolm currently acts as Communications Officer of the English-Speaking Union of Malta, which was officially inaugurated in May, 2010, with the attendance of over 50 delegates from around the world. He is also a founder member and chairman of the Institute of Maltese Journalists. The Institute was formed in 1989 and he has been chairman since 2001. In this capacity he is a trustee of the Tumas Fenech Foundation for the Education of Journalists.