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Traditional Public Relations skills like top notch writing and media relations will never fade, and perhaps they are more important than ever in today’s fractured media market. But, additional skills are important in a participant’s toolbox as well, such as social media content creation and curation, analytics, Search Engine Optimisation (SEO) and programming skills to create and analyse digital content.
Learning Outcomes
Establish and exhibit innovative ways of communication;
Monitor and advise on developments in the field of public relations;
Plan the structure and issue a press release or a feature story;
Learn how to review and authorise and approve the issuing of press releases;
Represent your organisation with the media/public during a news conference and demonstrate how to communicate professionally with the media both in writing and orally;
Demonstrate how to deal with difficult questions and enquiries from journalists in a professional manner;
Describe how to set up and organise a press conference or public relation event;
Choose the right tone/pitch when communicating with the media and anticipate the effects/feedback and consequences of a press release.
Accreditation and MQF level
The accreditation status of this programme is a ‘‘Higher Education Programme’’. A CPD Award accredited with 2 ECTS credits (MQF Level 5) by the Malta Further & Higher Education Authority (MFHEA), the Award in Public Relations Skills will be presented to delegates who successfully attend all modules and obtain a minimum pass in the relative assessment (Case Study).
Course Duration
This course is made up of 2 half-day live webinar sessions, from 9:00 till 14:30. A 10-15 minute break will be allowed every hour during which students can also take this opportunity to submit further questions or comments to the trainer.
Entry requirements
Minimum of 2 A Levels and 5 O levels OR a minimum of 3 years’ experience working within office administration (private or public) organisation. No academic entry requirements are required for persons of 23 years of age or more.
Course Delivery Mode – Live Webinars
This course will be delivered via live online webinars. The course trainers will be visible on screen via a professional webinar platform through which students can follow the trainer presenting live whilst also using a powerpoint presentation and sharing other resources as necessary. Students will be able to interact with the trainer by sending questions or comments through the same webinar platform. Our student support team will assist all students with simple instructions on how to access the webinar online. A support line will also be made available to communicate with a student support officer in case of technical difficulties encountered during the live webinar.
All webinars will also be recorded and uploaded on the student online resources portal for future reference during home study. Trainers will also dedicate very regular Q & A times during the webinar to ensure all students can have the chance to ask questions and reach the intended learning objectives. The email and contact details of the trainer will also be made available in case students would wish to get in touch with the trainer throughout the course period.
Trainer
Malcolm J. Naudi
Malcolm J. Naudi was born in Sliema, Malta, in 1961. He obtained his secondary education at St Aloysius College, Birkirkara, his upper secondary education at Stella Maris College, Gzira, and furthered his studies in journalism and mass communications at the University of Malta and overseas.
At the age of 16 he started working as a cub reporter in the Newsroom of the Times of Malta and after completing Sixth Form rejoined the paper. He was a full-time journalist until 2007, working in all the editorial departments, mostly with The Sunday Times, where for 16 years he was Deputy Editor, among other responsibilities.
In 2008 he set up Malcolm J. Naudi Communications, which specialises in public affairs, PR consultancy, TV production and new media. He is managing director of Know Now Ltd, the company that owns the Malcolm J. Naudi Communications brand.
Malcolm currently acts as Communications Officer of the English-Speaking Union of Malta, which was officially inaugurated in May, 2010, with the attendance of over 50 delegates from around the world. He is also a founder member and chairman of the Institute of Maltese Journalists. The Institute was formed in 1989 and he has been chairman since 2001. In this capacity he is a trustee of the Tumas Fenech Foundation for the Education of Journalists.
Course Funding Options
For Companies
INVESTING IN SKILLS Through this scheme, employers have the opportunity to get back a significant percentage of the costs that would have been incurred in any employee’s professional development via training. The ‘Investing in Skills’ scheme was launched to promote the training of persons actively participating in the Maltese Labour Market, with the aim to increase productivity and enhance adaptability.
GET QUALIFIED SCHEME Candidates can benefit from a 70% rebate of the course fee via tax credit. Get Qualified is an initiative that supports the personal development of individuals for the achievement of qualifications and certifications required by industry.
This course will be opening soon. Please register your interest by clicking the button below.
Price:
T.B.A
To Be Announced
Frequently Asked Questions
What is a CPD Award?
A CPD Award is an academic recognition accredited by the Malta Further & Higher Education Authority (MFHEA) and part of the European Credit Transfer System (ECTS). A CPD Award is level rated in line with the relevant Malta Qualifications Framework (MQF) and the ECTS credits obtained from this course can be accumulated with ECTS credits obtained from other accredited courses with the same MQF level.
I’d like to attend this course but the dates or/and times are not ideal. What can I do?
If the times isn’t right, you can register your interest here and please also explain the ideal time period for you so we can consider this when we plan the next course intake and be able to keep you posted.
I am not sure whether I have the minimum entry requirements for this course.
Please contact us via email or phone and discuss your concern with a member of our Admissions Team. You will then be guided accordingly on whether you qualify to participate in this course or not.
Do I need to sit for an examination or other form of assessment to obtain the CPD Award and relevant ECTS credits?
Yes, in order to obtain the CPD Award you are required to successfully complete an assessment which can take the form of a written examination or a home assignment as the case may be. We do offer resits if you fail your first attempt.
I am about to register online for this course. Do I need to make an online payment and when will my enrolment be confirmed?
Payment is not required to be made during your online registration although registration entails an obligation to pay following receipt of an invoice. We have a cooling down period 14 days during which you can cancel your registration without incurring a cancellation penalty. However please read carefully the terms and conditions before ticking that you agree with them as there is a clear cancellation policy which we do enforce. Following your online registration, a member of the LEAD Admissions Team will contact you by email (within 24 hours) to confirm that your registration was received and to complete the registration process.
In which countries will my certification be recognised?
LEAD Training Services is a licensed Higher and Further Education Institute by the Malta Further & Higher Education Authority (MFHEA). Our courses are all accredited by the NCFHE as CPD Award with relevant MQF Levels and ECTS Credits which allow our courses to be recognised in Malta and within the European Union.
Can I pay the course fee by instalments?
LEAD Training Services believes that financial limitations should not restrict a person from studying and achieving academic goals. Get in touch with us and we will find a suitable payment terms option which can fit within your financial situation.
What is the Get Qualified Scheme and how to apply for it?
Individuals who successfully achieve certifications of a course programme approved by the Get Qualified Scheme administered by Malta Enterprise, benefit from 70% (as income tax refund/credit) of their course fees back. The LEAD Training Admissions team guides students through the whole process – hassle free.
We are a team of specialists passionate about our work and with a common ambition to share learning experiences with people in the business community and civil society.
Under the brand name LEAD Training Services, our team has attracted an impressive pool of professional trainers from different areas of business.
This makes us the only professional training organisation in Malta that can offer cutting edge training programmes across a broad spectrum of topics. We do not believe in one-size-fits-all training programmes and in line with our belief we customise our programmes to our individual customer’s needs.
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Here are 11 reasons why you should enroll in LEAD Training Services’ Corporate Series courses:
1. They are accredited courses. Our Corporate Series courses are fully accredited by the MFHEA, at MQF Level 5, 2 ECTS. This means that the courses have employment and academic value. So our courses will help you to get the very best out of your investment and time.
2. They are short courses. Sometimes, the best way to learn, is by getting to the gist of it. These courses are 7 to 10 hours long but well informative, split over 3 mornings, in order to give you enough time to balance your work schedule, while investing in your continuous professional development.
Accreditation and MQF level
Malcolm J. Naudi was born in Sliema, Malta, in 1961. He obtained his secondary education at St Aloysius College, Birkirkara, his upper secondary education at Stella Maris College, Gzira, and furthered his studies in journalism and mass communications at the University of Malta and overseas.
Through this scheme, employers have the opportunity to get back a significant percentage of the costs that would have been incurred in any employee’s professional development via training. The ‘Investing in Skills’ scheme was launched to promote the training of persons actively participating in the Maltese Labour Market, with the aim to increase productivity and enhance adaptability.
GET QUALIFIED SCHEME
TRAINING PAYS SCHEME (TPS)
