Learning Outcomes

• Establish and exhibit innovative ways of communication;
• Monitor and advise on developments in the field of public relations;
• Plan the structure and issue a press release or a feature story;
• Learn how to review and authorise and approve the issuing of press releases;
• Represent your organisation with the media/public during a news conference and demonstrate how to communicate professionally with the media both in writing and orally;
• Demonstrate how to deal with difficult questions and enquiries from journalists in a professional manner;
• Describe how to set up and organise a press conference or public relation event;
• Choose the right tone/pitch when communicating with the media and anticipate the effects/feedback and consequences of a press release.

Accreditation and MQF level

The accreditation status of this programme is a ‘‘Higher Education Programme’’. A CPD Award accredited with 2 ECTS credits (MQF Level 5) by the Malta Further & Higher Education Authority (MFHEA), the Award in Public Relations Skills will be presented to delegates who successfully attend all modules and obtain a minimum pass in the relative assessment (Case Study).

Course Duration

This course is made up of 2 half-day live webinar sessions, from 9:00 till 14:30. A 10-15 minute break will be allowed every hour during which students can also take this opportunity to submit further questions or comments to the trainer.

Entry requirements

Minimum of 2 A Levels and 5 O levels OR a minimum of 3 years’ experience working within office administration (private or public) organisation. No academic entry requirements are required for persons of 23 years of age or more.

Course Delivery Mode – Live Webinars

This course will be delivered via live online webinars.  The course trainers will be visible on screen via a professional webinar platform through which students can follow the trainer presenting live whilst also using a powerpoint presentation and sharing other resources as necessary.  Students will be able to interact with the trainer by sending questions or comments through the same webinar platform.  Our student support team will assist all students with simple instructions on how to access the webinar online.  A support line will also be made available to communicate with a student support officer in case of technical difficulties encountered during the live webinar.

All webinars will also be recorded and uploaded on the student online resources portal for future reference during home study.  Trainers will also dedicate very regular Q & A times during the webinar to ensure all students can have the chance to ask questions and reach the intended learning objectives.  The email and contact details of the trainer will also be made available in case students would wish to get in touch with the trainer throughout the course period.

Trainer

Malcolm J. Naudi

Malcolm J. Naudi was born in Sliema, Malta, in 1961. He obtained his secondary education at St Aloysius College, Birkirkara, his upper secondary education at Stella Maris College, Gzira, and furthered his studies in journalism and mass communications at the University of Malta and overseas.

At the age of 16 he started working as a cub reporter in the Newsroom of the Times of Malta and after completing Sixth Form rejoined the paper. He was a full-time journalist until 2007, working in all the editorial departments, mostly with The Sunday Times, where for 16 years he was Deputy Editor, among other responsibilities.

In 2008 he set up Malcolm J. Naudi Communications, which specialises in public affairs, PR consultancy, TV production and new media. He is managing director of Know Now Ltd, the company that owns the Malcolm J. Naudi Communications brand.

Malcolm currently acts as Communications Officer of the English-Speaking Union of Malta, which was officially inaugurated in May, 2010, with the attendance of over 50 delegates from around the world. He is also a founder member and chairman of the Institute of Maltese Journalists. The Institute was formed in 1989 and he has been chairman since 2001. In this capacity he is a trustee of the Tumas Fenech Foundation for the Education of Journalists.