The internet has and will continue to revamp the way we do things, particularly in conducting any kind of business. This course entitled ‘Apprentice Award in Digital Marketing’ will provide a much needed practical backdrop for attendees.

Course participants will gain basic knowledge of how the internet in its various facets operates, both from a technical perspective, as well as from a philosophical persepctive, both of which can be applied within the practical world.

Skills taught will include tasks such as setting up a social media account and learning how to write for the internet as opposed to other media, as well as running meaningful marketing programs across channels as diverse as email, social media, display advertising, and more.

Fundamentally, the most important skill is that of comprehension of all the ‘links’ in the chain, functioning together in order to drive business using the internet. The course will also delve into ethical issues and considerations in the use of digital marketing. Reference will be made to ethical guidelines and models developed in this respect.

By the end of the course, learners will be fluent in a number of online marketing tools and techniques, encompassing all that is current best practice to promote an organisation through digital channels.

This course is made up of 8 evening sessions (17:00 to 20:00) split between the 27th April 2017 and 30th June 2017.

Interested? Read more about this course